A Different Perspective on Sustainability

I just picked up my 1954 Leica M3 from a routine but overdue service. I couldn’t wait to get it home and load it with film. Yes, 1954. Yes, film.

Holding this remarkable machine in my hands, feeling the impressive weight of its all-metal construction, is an experience. But looking through its now clean and perfectly clear rangefinder to compose a picture and pressing its silky-smooth shutter is something else entirely. And don’t get me started on the feel of its double-stroke film advance. I hope I haven’t lost anyone yet.

Some would suggest that my nearly seven-decade-old camera, totally manual and without any kind of exposure metering, is the best camera ever made. Others might take one look and scoff at it as a worthless anachronism.

It got me thinking about how much we have lost, in our seemingly endless quest for the latest gadget. When did we get on this treadmill? The more relevant question is, why?

There are other examples of devices that seem to have reached a point of perfection, before sliding down a slippery slope on the back of consumerism. Italian racing bicycles are a good example. There are few things more suited to their purpose than steel-framed bicycles from Bianchi or Colnago, especially when kitted out with high-end components from manufacturers like Campagnolo. Just like my camera, they are perfectly suited to one job, and they were built to last.

The curious thing is that the apex for many such devices was reached at about the same time. The mid-to-late 1970s seem to have been a watershed period. After that time, something changed. An endless push for profit ensured ever-decreasing quality. Offshoring of production and substitution of parts with (usually) plasticky alternatives sealed the fate of manufacturers who had built their reputation by designing equipment that could last indefinitely.

From the consumer point of view, we came to accept this trend, because rapidly changing tastes made it less likely we would want to hold onto one product for a lifetime anyway. Fashion, which has always been at the forefront of the throwaway mindset, became a model for how other goods were marketed.

No one stops to ask if there is an alternative to the mania that accompanies each new release of the latest iPhone or the newest gee-whiz electronic gadget. To my mind, it does nothing but ensure that we will be putting a lot of material in landfills, as last year’s devices are cast aside just before they fail.

All of this makes it more satisfying that I can still pick up a camera that is older than I am and take pictures that are every bit as impactful as those coming out of the latest high-resolution, high-frame speed digital monster. Maybe more so, in fact.

Posing for her portrait, Leica M3 and Ilford Delta 100 film, 2022

When I travel with my M3, I don’t have to worry about chargers or SD cards. When I estimate the exposure with my brain, and when I get it right, there is no feeling that can compare. Sure, not all my shots are keepers, but that’s the quest that makes it worthwhile. Even the wait for my film to be processed seems to enhance the experience.

And when I’m done, I will be able to pass this wonderful machine onto my sons, knowing that with a bit of care it will serve them well for their lifetime too. How’s that for sustainability?